Sean Knock (CEO)

A Calgary native, Sean possesses a diverse skill set cultivated within the hip-hop community. His expertise encompasses songwriting, music production (recording and engineering), and visual media creation (photography and videography). Sean demonstrates a commitment to continuous self-improvement and fosters collaborative relationships with individuals sharing aligned artistic principles.

Creating Urban Soul X in 2025, Sean strives to create equal opportunity for artists and help to not only grow the community, but to bring it together.

Christopher Lotnick (COO)

Christopher was born and raised in Calgary, Alberta. He brings a lot of value to our business having experience as an audio engineer and being an artist for over 5 years. Christopher has spent most most of his career growing his skillset in almost every aspect associated with music. From song writing to marketing Christopher, is a true one man band who is very capable and passionate about his craft.

Christopher joined the Urban Soul X team in 2025 and is eager to take on new clients!

Urban Soul X is a multi faceted creative company designed to help artists attack all angles in the music industry. It can quickly become overwhelming trying to meet your audio, visual and creative needs as well as promoting yourself and solidifying your brand. Being artists ourselves, we can provide not only mentorship, but back you with a team that helps share the workload so that you can focus on what you do best; make the music.

Here at Urban Soul X, we aim to take some of the unwanted pressures away from your passion. Our team consists of knowledgeable and professional individuals who are ready to make your vision come to life!